Google ads are a valuable tool because they allow you to present your firm to millions of people. A part of what we do is to help you to advertise in the right locations, to the right people for your firm’s individual needs. Listen to the different types of ads in this episode.
Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. If you need to improve your law firm marketing, then you’ll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don’t need in your next agency.
Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we’ve been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company.
If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time that’s convenient for you at thisisarray.com/consultation.
Erik J. Olson: (00:00)
Google ads are a valuable tool because they allow you to present your firm to millions of people. There are several types of ads. And part of what we do is to help you to advertise in the right locations, to the right people for your firm’s individual needs. It’s also important to consider social ads. These appear on Facebook and other social media sites. They show up when your client is using social media to gather information on a service, you offer local SEO. Local SEO is an important type of digital marketing. That’s critical to service based companies like your law firm. It allows you to focus your search engine optimization efforts on clients who are local to you. Often clients want and need to find a local company to meet their needs. But if you are not ranking as well in the search engines for the services you offer in your local market, you serve, no one is going to be able to find you. If you Google your firm’s practice areas, what is displayed for local results?
When you do that, you may notice what’s called the local pack. A group of firms that are displayed at the top of the local results. These firms have healthy local SEO and are often firms that are located within 3, 2, 5 miles from the searcher. Three to five miles may not sound like a lot, but do the math. You may recall from high school that the area of the circle is PI R squared, where R equals five miles. So a five mile radius is over 75 square miles. That’s a lot of territory around your office that you should be covering and local SEO will help you do just that local SEO is a must for every law firm and for every office that your law firm has. Organic SEO. SEO is targeting those people beyond a five mile radius. Organic SEO on Google has a high click through rate due to its high trust because it’s not based on paid positioning like ads, people trust it. A big component to organic search is content. You need to create well written content. That’s optimized for the search engines. There’s much to this using the right keyword to search for your target audience, creating just the right type and length of content with the right messaging, implementing technical SEO, starting a backlink campaign and much more. It’s a lot of work, but don’t worry. You do not have to do this alone. We’ll
Take care of the heavy lifting for you when people do not have a direct referral and search Google to find what they need, the results that appear and what they are most likely to click on is provided by organic SEO. If you would like to learn more about getting found on Google schedule, your free consultation. Now at this is array.com/consultation. We’ll cover all your options in other ways to get found on Google with both local SEO and organic SEO, social media, consumer use social media and they use it a lot, no matter what your feelings are about social media, that’s where your prospective clients hang out. So having a presence on social media is critical to all law firms today consider that the global social network penetration rate is nearly 54% in the fourth quarter of 2021. There were 1.9, 3 billion daily users on just Facebook alone.