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Everything You Need To Know About Hiring A Digital Marketing Agency Part 1


Episode #1314

Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. This guide will help you get unstuck and move in the right direction.

Growing beyond referrals like most law firms, you’re likely dependent on referrals for the majority of your current business. Listen to what are some issues when relying solely on referrals.

If you need to improve your law firm marketing, then you’ll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don’t need in your next agency.

Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we’ve been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company.

If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time that’s convenient for you at thisisarray.com/consultation.

August 21, 2022

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Episode Transcript

Erik J. Olson (00:00):

Everything you need to know about hiring a digital marketing agency by Erik J. Olson and Kevin Daisey founders of Array Digital read by me, Erik J. Olson. If you need to improve your law firm marketing, then you’ll want to choose your next marketing agency wisely. This guide will help you figure out what you need and don’t need in your next agency. Array Digital has been providing digital marketing services to law firms like yours for years. Many new clients have come to us after having horrible experiences with run of the mill agencies. We know a thing or two about what makes a good agency experience and equally as important. What makes a bad agency experience we’ve been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company. If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time.

That’s convenient for you at this is array.com/consultation. What you’ll get out of this guide, our founders, Kevin and Erik have humble beginnings in the very early days of the internet. Erik learned HTML in the late 1990s when he wanted his listings on eBay to have a look better than just plain text. Kevin began creating websites back in high school. They individually continued to work on their skills, started their own consultancies and came together in 2017 to form Array Digital. Our original mission was to get clients unstuck and to help clients leverage their website to create the businesses they always wanted. Through the years, we’ve transformed from a small locally focused web development shop into a world class digital marketing agency that has won a web award best places to work communicators awards. And at numerous other accolades, we also host two podcasts about growing businesses using digital marketing. The first is Journey to $100 Million, which applies to all business types. And the second is The Managing Partners Podcast for law firms. Only from that we’ve interviewed hundreds of managing partners and business owners about what’s working for them. We’ve grown our firm by applying the exact principles laid out in this document for our own business development. We leverage digital marketing to gain attention in the marketplace to generate leads and to win the trust of clients who benefit long term from the results that marketing provides for their firms and them

Personally, we help our clients on a daily basis to advance their law firms, grow their revenue, hire more employees and help them fulfill their mission. We do that by applying what’s in this guide to our clients, you’ve downloaded this guide because when it comes to your marketing, you’re probably feeling a lot like many of our clients did when they came to us. Initially stuck, this guide will help you get unstuck and moving in the right direction. Growing beyond referrals, like most law firms, you’re likely dependent on referrals for the majority of your current business. Referrals are great and we love them too, but there are some issues with relying solely on referrals. First they’re unpredictable. Although you hope that each of the clients you’ve faithfully served will refer you to someone else. The reality is that they may never even had that opportunity if they do, then you hope they’ll remember to refer you.

Secondly, referrals are only generated from your network. One person or one firm’s network is only so big. Hoping for referrals to come in from your network alone is a very passive way to grow your business. Referrals are wonderful, but they’re too passive of a means for you to bet the farm on further hoping for anything is not a winning strategy. You cannot grow your firm on referrals. Only referrals are simply not enough. This is where marketing comes in. The reality is that marketing these days is really digital marketing. Yellow pages are long gone and newspapers. Aren’t far from suffering. The same fate, the remaining traditional marketing and advertising options. TV, radio billboard are lumped into what marketers refer to as spray and prey tactics, meaning you’re advertising to everyone at great expense and hoping that the message gets to someone who needs to hear it like with referrals. This tactic relies on hope. Another issue with traditional marketing and advertising is the lack of attribution. There is simply no way to determine if you are wasting your money. And if so, where there’s a better way. This is where digital marketing separates itself from traditional marketing. This guide explains how digital marketing helps law firms like yours, achieve their goals. How prospective clients find law firms after working with law firms across different practice areas throughout the country. And after many years, we’ve discovered exactly how your ideal clients find a law firm to work with.

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC