Erik Marcus Sheridan Interview – Part IV

In a recent interview with Marcus Sheridan, the author of “They Ask, You Answer”, Erik and Marcus talk about the impact of video on sales.

Every business everywhere claims to be the best and their industry, have the best team, and be the best at what they do.   If all you are doing is saying that you are the best it makes you no different than your competitors.  The advantage of using video for marketing or in your sales process is that it puts a face to the name, and it allows buyers to see for themselves.  Video is huge right now, and it’s not going away anytime soon.  Thanks to COVID, all things video have grown exponentially in the last several months.  If you haven’t hopped aboard the video train you are missing out on so many opportunities.  You need to think of yourself as a media company, start producing video content, and do it in-house.