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Erik Built A Website Called artsandcraftsfair.com But Hates Arts & Crafts


Episode #693

Erik had already created a website called measuredmile.com that was a concept similar to Angie’s List and was supposed to connect homeowners who need work done with contractors. It was a brilliant failure because he didn’t market it.

One year after Thanksgiving, he and his family went out to an arts & crafts fair and he saw a booth that was marketing their URL while very few others were. This was the early days of the Internet but hardly anyone was displaying a URL.

Erik had the idea to create a marketplace where vendors could post their wares and people could buy them. He built it out and it worked!

But, once again, he didn’t promote and market his products enough. He neglected the system and fewer and fewer vendors chose to upload their products there.

Lesson learned: Don’t just build it; market it.

December 8, 2020

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© 2021 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2021 Array Digital LLC