Erik has never been a big fan of discounting his rates. He is a strong believer that when you set a price for something you should stick to it. In fact, we have written it into the sales process that we will not discount our rates. We’ve done it in the past and often it ended up causing problems down the road.
At the time of this recording in March of 2020, we are in the middle of the Coronavirus crisis. This is unlike any time we’ve ever seen before and it’s requiring us to re-evaluate business. Erik recently looked at our competitors’ social media posts and found that many of them haven’t posted since all of this started, or they’ve re-posted the information everyone else seems to be posting about, like washing your hands and funny pictures of telecommuting. There doesn’t seem to be a lot of action geared toward getting new customers. Erik thinks this is a mistake.
Erik is super focused on getting new business right now. As a result we have decided to offer our first month of service fees FREE to any new client who signs with us now. We’ve never done anything like this before but we think it’s the right time, while the economy gets back on its feet. We are appropriately calling it the Array Digital Emergency Stimulus Package. We’re going to keep going and we hope others will join us.
What do you think about our plan? Is it a good idea or not? Let Erik know on Twitter at @iamerikjolson