How many times has a client or customer hired you to do something but you’re actually dependent on them to get your work done?
This happens all the time at Array, especially with new clients because at the beginning of a contract, we need access to many of their accounts and need them to approve our creative strategies. Sometimes if we don’t get it, we will be blocked and have to just keep reminding the client that we can’t do what they’re paying to do.
Now, beyond that point in the project, we often block ourselves because we ask for their feedback and when we don’t immediately get it, we forget about the task until it becomes late. One of our core values is urgency so worst case, we want to get it to them on time.
The best course of action is to go about your work, assuming that what you’re doing is what they want (they hired you for that reason, right?) but allow them to make changes if they want to, giving them a deadline by which to do so.