Do law firms have marketing departments?

Even though most law-firms have resorted to their in-house staff for their marketing, the endeavors have not been in vain. There are higher flexibility alternatives but the basic framework has done just fine for the most part.

How much do law firms spend on marketing?

According to research that was carried out in 2018, law firms spent about 2% of their revenue on business development and marketing. This totaled to just $19,000 for every $1 million in revenue.

Why does a law firm need marketing?

After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.

Journey to $100 Million

Podcast

Don’t Just Connect on Social Media. Engage!

Episode #398

You are probably on social media. A lot of people tend to accumulate followers or connections on social media and then don’t actually talk to them. They may post on their timeline and hope they see what they’re posting without any kind of engagement.

On social media, people try to keep their connections at an arm’s length while still hoping these people will buy from them at some point in the near future. You must try to find some commonality between you and the individual.

February 15, 2020

Listen to the Episode Now

Listen On Your Favorite Platform

We want to hear from you! If you would, please consider leaving a review on your preferred platform! Let us know what you enjoyed, did not like, or anything at all! Thanks so much for tuning in!

About The Hosts

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.