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Do You Know Your Core Focus?


Episode #731

At Array Digital, Kevin and Erik spent a lot of time developing core values, a mission statement, a vision statement, and finally, at the end of 2020, they worked on our purpose. These are things we follow on a daily basis and are worked into the fabric of how we operate.

The core focus should be simple and laser-focused on one thing. This is easy if you have a niche: “Be the best at *this*.”

This will help you avoid distractions and opportunities that are outside your niche.

January 15, 2021

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC