At Array Digital, Kevin and Erik spent a lot of time developing core values, a mission statement, a vision statement, and finally, at the end of 2020, they worked on our purpose. These are things we follow on a daily basis and are worked into the fabric of how we operate.
The core focus should be simple and laser-focused on one thing. This is easy if you have a niche: “Be the best at *this*.”
This will help you avoid distractions and opportunities that are outside your niche.