Kevin recently read a book called “Creating a Story Brand” and he thought it was a pretty good read. He then started doing research on taglines and brand statements. He concluded that the brand positioning statement sets the tone for a brand and everything stems from that.
A brand positioning statement is made up of four parts:
After analyzing our target audience and goals, Kevin came to the conclusion that Array Digital’s could be broken down into the following:
He went through some exercises and came up with our new brand positioning statement. After trimming down the sentence he came up with the following:
“Bold marketing for aggressive growth.”
This is our new tagline and we’re starting to use it everywhere.
If you haven’t come up with a brand positioning statement for your company you should give it some thought. Look up what a brand positioning statement is and start thinking about how you stand out from the competition.