Do you have a bold vision and mission? If you’re subscribed to this podcast, you probably do. However, is it defined and written down? Ours here at Array Digital is to dominate digital marketing in Hampton Roads (what we call our area) – it’s very direct, it has an intent, and it’s something that we can measure. That’s our three-year plan, and our vision is the podcast total.
In episode 257 of Journey to $100 Million, Kevin uses Array Digital’s goals as an example to explain how to craft a mission statement for your business. The key takeaways are to make it short, focus on a bold goal you’re excited to accomplish, and keep it simple, stupid!