At Array Digital, we have clients in 29 different industries which means we do have nice diversity among our clients but it also brings challenges.
But if you take the HVAC industry, for example, they all need the same things and their websites need the same features. You can certainly customize their websites but, on the backend, there is similarity among them which simplifies the process tremendously. We can predict what every single customer needs and get really good at doing that.
When you have a company that doesn’t niche and one that does, you really see the benefits of niching.