LinkedIn is the platform that Kevin used to not pay very much attention to. It was something that he would check maybe once every couple of months and update just to keep his business profile current. But, this has changed in the last couple of years. Kevin is much more active on LinkedIn these days and it’s really paid off.
Kevin believes it’s important to open yourself up on LinkedIn. It’s not like other social media platforms, it’s full of business people waiting to connect. He suggests going into your settings and changing the privacy settings to allow all LinkedIn users to connect. Connecting is more important than following. Engage with people and connect with them. This will help you grow your audience and get more people to learn about what you do.
Kevin now has about 16,000 followers. He gets about 100 connection requests a day. As long as they are from the U.S. and they don’t look like they’re trying to sell him something he accepts most of them. He himself sends out about 10 connection requests a day but he’s pickier about who he requests. He actively looks for founders, business owners, or directors of marketing.
He plans to continue leveraging LinkedIn in this way as it’s been a great way to get leads and referrals.