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Can You Spell The Word ‘Syntactical’? (Without Looking At This Title 😉)


Episode #690

When Erik was in navy contracting, he had a 2-man navy contracting company named Syntactical where they did software development for the navy. Erik came up with the name, reserved the domain, and named their company.

He quickly realized that no one knew how to spell the word syntactical which is crucial for a business name. They ended up shutting down the company after 4 years. The lesson learned here was to pick a name for your company that you can communicate easily to people. When you say it, they need to be able to recognize it and be able to spell it in their head. Pick a name that’s VERY simple; the simpler, the better.

December 5, 2020

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC