In a conversation Erik had with Neal Bookspan, an attorney out of Arizona, they were talking about dealing with a prospect or client and they are asking you to do a significant amount of work, you have to ask them whether they can afford it or not. You don’t have to be that blunt but you want to be specific about what it’ll cost them.
We ask our prospects what their budget is because the services and the amount of support we provide vary greatly depending on their budget.