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Can A Prospect Afford What They Are Asking From You? With Neal Bookspan


Episode #663

In a conversation Erik had with Neal Bookspan, an attorney out of Arizona, they were talking about dealing with a prospect or client and they are asking you to do a significant amount of work, you have to ask them whether they can afford it or not. You don’t have to be that blunt but you want to be specific about what it’ll cost them.

We ask our prospects what their budget is because the services and the amount of support  we provide vary greatly depending on their budget.

November 8, 2020

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC