You need to work to build a resilient brand. A lot of things go into this including time and patience but some of the things you should look at are your brand promise and brand experience.
You also really need to have the right clientele. Think about what COVID-19 has done to businesses and brands and think about who stands out and has continued to carry on during this time. It’s the brands who are still doing what they’ve always promised they would.
At Array Digital, we’ve continued to grow and believe it’s largely to do with our promises and who we are as a brand: what people think of when they think about our company. If your company gets hit hard and you start to let things slip, you probably won’t keep the clients that you had before. They may be looking for companies that are more stable and resilient.