Speaking events are important because they help to grow your business. It’s getting your name out there in front of prospects or people who may know someone who could benefit from your services. It generates new relationships and paints you as the expert in your industry.
Kevin has a goal this year to book 10 speaking events outside of Array’s own events. As of January, he has 2 speaking engagements already booked.
One way he’s passively looking for speaking engagements is with his LinkedIn banner that says he is open for speaking events with a bulleted list of topics he can speak on. Once you put yourself out there, people will come to you asking if you’re interested.
There’s also tons of smaller groups that need speakers. Start with these small groups so that you can get some practice then start going for bigger groups.