“If you qualify, apply.” –Zack Miller, author of Anomaly
If you’re winning awards, it is PR, free media, and free marketing for your company and it shows that you are growing, your business is active, and that you’re doing a great job. People (customers) gravitate towards that kind of success, meaning more business for you. Plus, that gets you and your team fired up to keep doing and achieving.
Apply for as many awards as you can. There are some that matter more and will make a bigger difference but that’s not to say that the smaller ones are worthless.
Look in your industry, your local newspapers and business outlets for award opportunities and apply if you qualify.