You want and need to be the company that people first think about when they hear something from your industry or about the product or service that you offer. Here are some tips and tactics we’ve used here at Array Digital to make that happen:
- Create a bold mission statement.
- Have an even bolder vision statement.
- Think about doing a nonprofit giveaway.
- Apply for awards.
- Think about getting key board positions in your industry.
- Start a podcast or flash briefing to talk about your industry or area of expertise.
- Book speaking events – as many as you can.
- Start a meetup.
- Expand and talk about expansion.
- Get into video and heavy on social media.
- Use perception to your advantage.