Journey to 100 Million Episodes

How Having a Small Team Leads to Big Rewards

In episode 248 of Journey to $100 Million, Kevin explains how having a small team is preferred here at Array Digital.

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Knowing When to Fire a Client

In episode 247 of Journey to $100 Million, Erik talks about how we, unfortunately, had to terminate this client’s contract.

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Sticking to Your Guns and Getting Paid

About 5 or 6 years ago, Kevin turned down work from a growing startup that is very well known in our area. In episode 246 of Journey to $100 Million, Kevin explains the reasoning behind this declined offer, and where we stand with this company today.

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The Importance of Communicating Workplace Transitions

In episode 245 of Journey to $100 Million, Erik talks about the importance of letting your connections know about the work you are doing.

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The 5 AM Club

In episode 244 of Journey to $100 Million, Kevin shares the reasoning behind making the switch from working late nights, to being an early bird.

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Understanding How to Price Your Services

In episode 243 of Journey to $100 Million, listen in to Erik as he explains the different pricing recipes almost every agency owner follows.

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Getting the Most Use out of Networking Events

In episode 242 of Journey to $100 Million, listen in to Kevin as he shares how to get the most use out of networking events.

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Knowing When to Extend Employee Hours

In episode 241 of Journey to $100 MIllion, listen in to see what advice Erik gave to a previous business associate.

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The Importance of Respecting Your Clients’ Privacy

In episode 240 of Journey to $100 Million, listen in to Kevin as he shares how we have decided to not share our clients’ direct info in order to give references here at Array Digital.

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How Small Improvements Over Time Can Produce Big Results

In episode 239 of Journey to $100 Million, Erik talks about how small improvements over time can greatly advance your personal and business efforts.

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Throwing Business Events to Gain New Clients

In episode 238 of Journey to $100 Million, listen in to Erik as he explains how he threw business parties with his previous company’s extra cash, which ended up gaining him a very lucrative deal.

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Taking Immediate Action with Business Ideas

In episode 237 of Journey to $100 Million, listen in to Kevin as he explains how we plan to take constant but immediate action on our business ideas.

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Knowing When to Advertise Yourself Within Your Content

In episode 236 of Journey to $100 Million, listen in to Erik as he explains how we have recently injected “asks” into this content.

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How Assisting Your Company Can Position You for Success

In episode 235 of Journey to $100 Million, listen in to Kevin as he talks about how he recently stepped in to help out operations and do some of the dirty work himself!

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Assessing Various Types of Business Situations

In episode 234 of Journey to $100 Million, listen in to Erik as he explains how being involved in many different business ventures led to different personas in different scenarios.

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Selling the Proper Solutions to Your Clients

In episode 233 of Journey to $100 Million, Kevin explains how we do our best to make decisions to sell to our clients in a way that is most beneficial to them.

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Understanding When to Take Risks for Your Company

In episode 232 of Journey to $100 Million, Erik talks about a recent situation where he was supercharged up in a recent management meeting about hiring two new employees.

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Array Digital’s Growth Update

Are you effectively keeping track of the growth your company is gaining? In episode 231 of Journey to $100 Million, Kevin shares a very positive growth update for us here at Array Digital.

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Streamlining Your Contract Process with Electronic Signatures

In episode 230 of Journey to $100 Million, listen in to Erik as he explains how electronic signature systems can help streamline your contract signing process.

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How Sales Goals Can Keep You on Track for Success

In episode 229 of Journey to $100 Million, Kevin shares some exciting news. The sales team at Array Digital has just surpassed our quarterly goal in just two months!

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Focusing on Problems to Achieve More Wins

In episode 228 of Journey to $100 Million, listen in as Erik explains why he focuses on problems that have affected our company and how we have recently been winning - a lot!

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The Effectiveness of The Theory of Constraints (TOC)

In episode 227 of Journey to $100 Million, listen in to Kevin as he shares how Ski has informed Kevin and Erik about a very impactful concept that has helped Array Digital continue to grow: The Theory of Constraints (TOC).

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Gaining Life Lessons from Employee Feedback

In episode 226 of Journey to $100 Million, listen in to Erik as he explains how he recently got feedback, not from a client, but an employee here at Array Digital.

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How Project Managers Can Streamline Success

In episode 225 of Journey to $100 Million, listen in as Kevin explains how having a dedicated professional project manager allows you to accomplish more while using fewer resources.

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The Importance of Being Aware of Client Needs

Previously, we have talked about how we are discontinuing one of our services: hosting only. In episode 224 of Journey to $100 Million, listen in to Erik as he explains how that process went. Hosting only has been a legacy service that we no longer sell to new clients. When this occurs, it sends a red flag that you should discontinue that service.

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The Impact of New Hires on Company Growth

In 2017, before we merged to form Array Digital, Kevin made an amazing hire who has proven to be an asset to our team. In episode 223 of Journey to $100 Million, listen in as Kevin shares how vital our marketing manager, Jake Maines, has been to our team.

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Taking Calculated Risks to Grow Your Company

Have you ever had a problem that stems from a good situation? Recently, we had our best Marketers Anonymous meetup yet! In episode 222 of Journey to $100 Million, listen in to Erik as he explains the situation we have found ourselves in with the growing size of our meetups.

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The Lasting Impact SEO Can Have on Your Company

Kevin’s previous company provided services that had a high ranking on Google based on their location. In episode 221 of Journey to $100 Million, listen in to Kevin as he shares how we are now trying to get back on track in Google search results here at Array Digital.

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How to Mitigate Late Payment Risks

In Erik’s most recent episode, he talked about how sending an invoice to a client means you are effectively extending them credit. We realized that this can pose a big risk to the company, and needed to figure out a way to eliminate this risk and receive payment prior to completing client work. In episode 220 of Journey to $100 Million, Erik discusses how we plan to do this at Array Digital.

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The Importance of Open Communication with Clients

About 5 years into Kevin’s first business, he started to take on bigger projects outside of his wheelhouse. In episode 219 of Journey to $100 Million, listen in to Kevin as he shares how one of these projects didn’t go as planned, and how he went about handling this situation.

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Understanding the Exchange of Credit Between You and Your Client

When completing work for a client, do you run a credit check beforehand? Do you obtain a promissory note? Do you have anything besides their acknowledgment of a proposal or contract to ensure you get paid? In episode 218 of Journey to $100 Million, Erik explains how you are extending credit to a company or individual when completing work for them.

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The Story Behind the Array Digital Merger

Losing a deal is not fun whatsoever, especially when it is $500k. In episode 217 of Journey to $100 Million, listen in to Kevin as he explains how a deal lost, led to a company formed.

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Utilizing G Suite For Your Business

You know what’s frustrating? When you have something that you need to get done in a timely manner and you’re blocked by a third party system that you have to mess with before you can even get to work. Today, Erik talks about how Array Digital has adopted G Suite and although there are a lot of systems offered out there, he finds that this one works best for his team.

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Strategy and Partnership Is What We Sell

When Kevin is out there selling, he is selling strategy and partnership - the rest of the services offered come along with that. He’s selling these prospects on how Array Digital is going to partner with them: the communication, the activity with our team, the access to our team, and the fact that we genuinely care about their business.

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The Entrepreneur Valley of Death

Have you ever heard of the phrase “Valley of Death”? Erik was introduced to it in the Entrepreneurs' Organization (EO) that provides a lot of learning opportunities that he takes advantage of because they’re very relevant to running a business and can be applied immediately.

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How Kevin Built a 6-Figure Business from Home

Between the years of 2006 and 2011 the year he hired his first employee, Kevin made 6 figures working in a condo on the beach with very little overhead, just a nice computer, some software, and a suit and tie.

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The Best Feedback Is Compliments About Your Staff

As a young employee, Erik always thrived off the praise of his employer; it was the ultimate compliment and it improved his work ethic. Now with 11 people on the Array Digital team, when one of his staff gets positive feedback from a client, that’s what really resonates with him.

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How to Hire People That Will Actually Grow Your Business

It was 2011. Kevin brought on a full-time contractor. Not technically an employee as he didn’t offer benefits, but someone that was dedicated to the work he was doing. He definitely allowed Kevin to focus more on what he was doing but unfortunately, they found that he did not help to grow the company.

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Cutting Our Newport News And Orlando Meetups

In today’s episode, Erik gives the lowdown on the marketers meetup, Marketers Anonymous, that started in Norfolk in the fall of 2018. Right off the bat, it was a big success; there was standing room only at the very first meetup and people were literally sitting on the floor in the back.

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How Joining An Organization Led To Me Starting My Business

In today’s episode, Kevin is talking about an organization he joined back in 2005 that also led to him starting his business. At the time it was called the Hampton Roads Technology Council.

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Progress On My Running Goal For The Year

Erik set a goal during the holidays of 2017 to run 1,000 miles. At the time he was running a little bit, about 3 miles a day 4 days in a row. It sounded like a great idea and like it would be a piece of cake but frankly, it ended up being very painful.

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When The Going Gets Tough, The Tough Keep Going

When you first start a business, you are not going to get rich overnight. In episode 207 of Journey to $100 Million, Kevin talks about how he lost money during his first year in business, but never gave up. When he left his day job, all odds were against him as he was leaving behind a secured salary, benefits, and retirement plan. However, he was determined to recover his losses and pursue his new career path.

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Why You Must Monitor and Evaluate Your Finances

When running a business, one of the most important things you must focus on is finances. In episode 206 of Journey to $100 Million, Erik discusses how we handle our finances here at Array Digital. It sounds easy to get an accounting package like QuickBooks and just put all the numbers in - right? It is easy but you must pay attention to this information and dedicate time to it as well.

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Minimizing Expenses When Starting a Business

When Kevin first started his business, he did not have any capital, debt or investors and he didn’t have access to any money, bank loans, or credit cards. In episode 205 of Journey to $100 Million, Kevin shares how he was able to create his first business without utilizing any of these factors.

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The Difficult Task of Making Changes within Your Company

It is very easy for you to implement change within your company once you realize the need for it. But the challenge comes in when you must train your staff to successfully do the same. In episode 204 of Journey to $100 Million, Erik explains how he learned this valuable lesson and what he continues to do moving forward because of this experience.

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Finding Internal Motivation from External Sources

In episode 203 of Journey to $100 Million, Kevin talks about one of the individuals that really motivated him to expedite his decision to become an entrepreneur and start his own business. This individual was a close friend of Kevin’s and one that he has not seen in a while: Ilya Pozin.

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The Consequences Behind a Lack of Communication

Recently, we had to suspend a client due to nonpayment. In episode 202 of Journey to $100 Million, Erik explains this painful situation that left the Array Digital team perplexed.

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The Story Behind Kevin’s First Business Venture

In episode 201 of Journey to $100 Million, Kevin dives into the experiences of starting his first business. Kevin was only 23 when he founded this company. He had no money saved, no capital investments, no loans - nothing at all to start-up his website design company. For Kevin, this experience was very challenging and scary, and he speaks on how if it was not for his wife, he probably could not have made this happen.

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The Significance of Avoiding Losses in Monthly Recurring Revenue

Here at Array Digital, we keep very detailed, meaningful KPIs (key performance indicators). In episode 200 of Journey to $100 Million, Erik explains a specific KPI that he was unhappy with after the second quarter of the 2019 business year.

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The Moment Kevin Knew He Was Meant to Be An Entrepreneur

The year was 2005 and Kevin was working for a large engineering firm. On the side, Kevin had been developing websites as a hobby, just like he had been doing since 6th grade. He had yet to consider the fact that he could continue this hobby as a career and make a profit. In episode 199 of Journey to $100 Million, Kevin shares the instance when he realized he was ready for something bigger than just sitting in a cubicle.

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Happy Birthday to Entrepreneur Larry Olson!

Today’s episode is a special one! In episode 198 of Journey to $100 Million, Erik talks about a VERY special entrepreneur: his father, Larry Olson - and today is his birthday!

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The Need for Relationships with Larger Sales

As you may have heard in a previous episode, Kevin is currently reading multiple books to increase his knowledge in sales and to grow Array Digital. One of these books, which he has been reading with our Sales Manager Glen, is called SPIN Selling. In episode 197 of Journey to $100 Million, Kevin shares a big tip that he came across while reading the book thus far.

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Reading Is Necessary for Managing a Successful Business

In episode 196 of Journey to $100 Million, Kevin has a special treat for you all! He shares the books he has been reading as of late that have continued to teach him useful ideas/lessons that we have implemented here at Array Digital.

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Determining What Is Critical to Your Company’s Success

Here at Array Digital, we have a weekly management meeting every Monday morning. During these meetings, Erik’s first agenda topic is to review the to-do list from the previous week’s meeting to see what progress has been made. In episode 195 of Journey to $100 Million, Erik explains how a recent management meeting has helped him understand what tasks are most important to the Array Digital team.

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Setting Onboarding Expectations Before the Client Even Signs

In previous episodes, Erik has talked a lot about our onboarding process here at Array Digital. We are proud of this process because we understand how critical it is to being successful for our clients, and know how much communication and configurations are needed during this 2 to 3-week period. In episode 194 of Journey to $100 Million, Erik talks about setting expectations for this onboarding process we have created.

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Understanding When It Is Time to End a Project

Back in Erik’s project management days, he received an amazing opportunity to oversee 5 new projects. Being assigned to this many projects showed the progress he was making in his career, the respect he had gained from his superiors, and his enthusiasm towards this opportunity. In episode 193 of Journey to $100 Million, listen in as Erik shares a huge lesson he learned from one of those projects.

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Buffer: Save Your Social Media Engagement Strategy

In episode 192 of Journey to $100 Million, listen in to Erik as he speaks on a very useful marketing tool: Buffer. Buffer is a tool for social media management that allows you to create a buffer (aka queue) of future posts and schedule them out.

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The Importance of Time Management and Setting Priorities

Kevin has previously been talking about guarding time, blocking time, and many different ways he plans to be more efficient on a day-to-day basis. In episode 191 of Journey to $100 Million, Kevin talks about the importance of time management and setting priorities in order to be more efficient and get the important work completed! This tip was given to Kevin from, friend and colleague, Zack Miller.

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Why Advertising is Essential in Growing Your Company

If you do not have a set advertising budget, what are you doing to acquire new clients? In episode 190 of Journey to $100 Million, listen in to Erik as he explains the importance of advertising when trying to grow your business. It has been shown that most legit businesses (businesses that have actual operations) need to advertise in order to get a steady stream of new clients coming in.

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Increasing Work Efficiency Through Time Blocking

Kevin has recently been talking about how he plans to guard his time in order to better prioritize his tasking. In episode 189 of Journey to $100 Million, Kevin talks about how he plans to increase his work efficiency through a useful time management method called time blocking.

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The Need for Contracts with Any Business Activity

As Erik continues to do more speaking engagements, he realized the need for some sort of contract for these extra business ventures. In episode 188, listen in as Erik explains the contractual process he has created for these engagements, and his reasoning behind it.

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Why It Is Important to Guard Your Time

In episode 187 of Journey to $100 million, listen in to Kevin as he shares why it is important for him to guard and protect his time. Kevin’s time is very precious as the founder and CMO of Array Digital, where there is so much to do, with only so many hours in the day.

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The Complexity of Switching Task Trackers

How do you manage all of the things that your team needs to get done? In episode 186 of Journey to $100 Million, listen in to Erik as he explains how we track our tasking here at Array Digital, and how we previously transitioned to a new software.

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The Effects of Brand Buzz on Recruitment

In a previous episode, Kevin talked about how the buzz we have created at Array Digital had a positive effect on our sales, but that is not the only aspect of our business that our brand awareness has helped! In episode 185, Kevin talks about the impacts on recruiting as a result of our brand buzz.

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Ensure Your Personal Brand is Authentic

Everyone once and awhile, Erik will have our team here at Array Digital post to social media on his behalf. In episode 184 of Journey to $100 Million, Erik explains some issues we’ve had dealing with Erik’s social media postings.

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Gaining Sales from the Buzz You Create Within Your Community

In a previous episode, Kevin talked about all we have done to create buzz for Array Digital within our operating area. In episode 183 of Journey to $100 Million, Kevin talks about how this buzz has impacted our sales! Creating awareness for your company is no easy feat, but the rewards you gain are well worth the hard work and dedication.

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Have You Ever Been Pleased to Be Disappointed?

Have you ever been pleased to be disappointed? This is kind of an odd question, but in episode 182 of Journey to $100 Million, Erik talks about a situation where he was disappointed, but came to the realization that this specific feeling of disappointment was actually a good thing!

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How to Create Buzz for Your Company within Your Industry

Are you creating buzz for your company within your community? In episode 181 of Journey to $100 Million, listen in as Kevin explains how we have done absolutely everything we can to create a name for Array Digital in our operating area.

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Defining Success Through KPI Dashboards

Here at Array Digital, we have what’s called a KPI dashboard. KPI stands for key performance indicators, and this dashboard is a collection of those KPIs. In episode 180 of Journey to $100 Million, Erik shares with you all the benefits that come along with measuring and tracking your performance through KPIs.

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Be Cautious When Automating Aspects of Your Business

Have you ever added automation in your business where automation was not needed? We have here at Array Digital. In episode 179, listen in to Kevin as he shares a couple examples of how we realized that you must be careful with what you automate within your organization.

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The Perks of Having a Line of Credit for Your Business

We recently got a loan from the bank, and Erik is pretty excited about it. In episode 178 of The Journey to $100 Million Podcast, listen in as Erik explains our reasoning behind extending the line of credit for our business.

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The Need for Constant Communication with Your Clients

In episode 177 of Journey to $100 Million, Kevin brings attention to an issue that he has seen with some of our top clients, our highest paying clients, and clients that we have built a very strong relationship with. These clients are very comfortable with us, they like us, they trust us, and have full confidence in us. So you may be thinking, what’s the issue here?

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The Best Strategy to Acquire New Clients

When we are talking to a new prospect, one of the things we actively try to do is put ourselves in their shoes. In episode 176 of The Journey to $100 Million Podcast, Erik talks about the strategy we use when trying to acquire new clients.

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Defining the Type of Company You Strive to Be

In episode 175 of Journey to $100 Million, listen in to Kevin as he talks about a very exciting comment that a prospect shared with us. Kevin recently met with a prospect for a second time, that happened to be a franchise business with a couple partners involved.

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The Importance of Recognizing Your Mistakes

On this podcast, you may notice that Erik talks a lot about mistakes we make. It is essential to discuss these mistakes in order to understand the things you could’ve done beforehand to avoid them. In episode 174 of Journey to $100 Million, listen in to Erik has he explains the importance of recognizing the mistakes you make within your company.

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Seeking Opportunities by Discontinuing Services Within Your Organization

As you may of heard in a previous episode, we have recently discontinued one of our services here at Array Digital. In episode 173 of Journey to $100 Million, listen in to Kevin as he shares with you the outcome of discontinuing this service.

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Do You Use Social Media or Does It Use You?

Do you use social media to express your personal thoughts and views on the world? Or do you use it for personal satisfaction? Maybe you use it to try to get business value out of it? In episode 172 of Journey to $100 Million, listen in to Erik as he shares some tips on how to use social media in the business world.

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Implementing Sales Policies Within Your Company

In episode 171 of Journey to $100 Million, Kevin talks about our sales policies we have recently put together here at Array Digital. We have never created sales policies before - it used to just be Erik and Kevin hitting the streets and closing deals.

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Why We Got Rid of Our Hosting Only Clients

As you may recall, Erik spoke on a previous episode about how we analyzed all of our clients and grouped them by how much revenue they produce on a monthly basis. In episode 170 of Journey to $100 Million, listen in as Erik explains why we got rid of our hosting only clients here at Array Digital.

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Using CRM Platforms to Organize and Plan Sales Campaigns

In episode 169 of Journey to $100 Million, Kevin talks about how we are now using our CRM platform to stay organized and track performance within our sales process. We currently use HubSpot as our CRM platform here at Array Digital, but have not really been using it for all of its worth.

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The Benefits of Interacting with Mastermind Groups

Have you ever heard the concept of a mastermind group? In episode 168 of Journey to $100 Million, listen in as Erik shares with you what a mastermind group is, as well as how it has benefited him throughout his career.

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Exploring Common Fears Before and After a Sale

On episode 167 of The Journey to $100 Million Podcast, listen in to Kevin as he shares with you the common fears a client may have before and after a sale. These fears arise with any business, and we have dealt with them at Array Digital on multiple occasions.

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Defining Who Your Top Clients Are

Recently, we have been spending a lot of time trying to figure out who our “best” clients are. In episode 166 of Journey to $100 Million, listen in as Erik explains how and why we are categorizing our clients here at Array Digital.

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Creating a Unique Personal Brand Name

If you are an observant individual, you may have picked up on the fact that Erik is now referring to himself as Erik J. Olson. On episode 165 of Journey to $100 Million, listen in as Erik explains why it is important to differentiate yourself from others for the sake of personal branding.

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The Need for Building a Sales Team

On episode 164 of Journey to $100 Million, listen in as Kevin talks about everything new dealing with sales going on here at Array Digital. As you may already know, Kevin’s main focus of the company is to bring in new revenue. Recently, we hired a sales manager to bring on to the Array Digital team.

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How Important Is Workplace Attire?

Erik recently had a discussion with one of his buddies at the gym that had to do with how people dress at work. On episode 163 of Journey to $100 Million, listen in as Erik discusses his opinion on dressing up in the workplace.

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Our Process of Acquiring Dream Clients

In a recent episode, Kevin had talked about how we are starting to pursue our dream clients here at Array Digital, and have put together a top 100 prospect list. This is something we put together as a team, and these are the top prospects in our region that we wish to go after. On episode 162 of Journey to $100 Million, listen in as Kevin talks about the process we have put into place on how we are going to go after these prospects!

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The Importance of Recognizing “Wins” Throughout Your Business Journey

Do you celebrate wins like you discuss losses? On episode 161 of Journey to $100 Million, listen in as Erik explains the importance of celebrating wins with your team, and not focusing solely on your losses.

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Bringing Value to Meetings with Potential Clients

On episode 160 of Journey to $100 Million, listen in as Kevin explains the importance of trading value while meeting with prospects. As you are trying to grow your business, it is essential to be prepared to trade value for the time you spend talking to prospects.

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Be Different and Go the Extra Mile

Whenever we get a new client Erik likes to do something a little bit different, and a little bit special. On episode 159 of Journey to $100 Million, listen in as Erik shares how a handwritten letter, and being different, can go a long way with clients.

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Properly Conducting a Lessons Learned Meeting

Whenever we lose a client, we hold a lessons learned meeting between all of the people who were involved in the project. On episode 158 of Journey to $100 Million, listen in is Erik explains how we have improved our lessons learned process by properly holding lessons learned meetings.

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How to Finally Pursue Your Dream Clients

Do you have a list of your top prospects in the area you service? On episode 157 of The Journey to $100 Million Podcast, listen in as Kevin shares how Array Digital has recently developed a top 100 prospect list comprised of our dream clients.

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Being Aware of Emerging Trends in Your Industry

Every once in a while there is a new platform that comes out and challenges the status quo. On episode 156 of Journey to $100 Million, listen in as Erik talks about a newly emerging platform taking social media by storm: Tik Tok. Tik Tok is not a major player quite yet, but the app is attracting a lot of attention.

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The Key to Establishing Clarity Through Email Communication

Have you ever gotten an email from a client and you’re not exactly sure what they are trying to say or asking for? On episode 155 of Journey to $100 Million, listen in as Erik shares how he responds to these types of emails, and how these tactics can save you a great amount of time.

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Companies come to us when they’re tired of wasting money on marketing that doesn’t work. Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2019 Array Digital LLC

Companies come to us when they’re tired of wasting money on marketing that doesn’t work. Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.

© 2019 Array Digital LLC