Although Erik is part of numerous professional organizations there were a couple of questions that he had about scaling an agency that he couldn’t get answers to from those organizations. That’s when he turned to a Mastermind program for digital marketing agency owners. He joined this organization earlier in the year, along with Kevin, and it’s been very beneficial to the both of them.
The first question he had was about the role of sales within operations. He had a gut feeling about how involved sales should be within operations, and many times his gut feeling is the right way to go, but he wanted reassurance. He found that within the Mastermind program.
The other question he has, which he has not asked yet, is whether we should be going after bigger brand name clients as we scale the business or if we should continue to pursue smaller owner-operator type businesses. Again Erik has a hunch as to which would be better but he would like the input of other agency owners who have been there.
It’s great to be involved in different types of professional organizations but Erik recommends looking for Mastermind programs in your specific industry. They can offer you insight into your specific issues.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.