Almost every day, we’re meeting with prospects that have websites that do not perform: they load slowly, aren’t optimized, aren’t producing leads. And these are big brands that we’re going after in our region. We always come in and say we can improve your website, increase brand awareness, etc.
There are few that do it well and it’s rare to see a website that has nothing to fix or change. If you’re an entrepreneur looking to start a business, you need to create a website with these basic elements: loads fast, is mobile responsive, has a phone number that people can click to call, and is always up and operating. You don’t have to pay a lot of money for it but it’s essential to have these key features. The website should be secure, mobile-optimized, fast-loading, built for your buyer (is it easy to convert), your social icons should be in the footer, checked for broken links, and optimized for search results.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.