Here at Array Digital we see a lot of websites as website design and optimization are some of the services we offer. Time and time again we come across websites that are not really optimized for mobile viewing. We often see page load times of six and 10 seconds, or even longer. That’s a long time for a page to load and it can be enough to detract potential customers from navigating your site.
Business owners often think that as long as they have a responsive website that also loads on mobile devices that it’s good enough, but it’s not. Sixty to Seventy percent of website visitors now come from mobile devices. Your site needs to really be optimized for a mobile experience – it needs to load quickly, and there should be clear call-to-actions like contact forms or “call now” buttons that are easily accessed with the touch of a button.
Two good websites to use to check your mobile responsiveness are testmysite.com and pagespeedinsights.com.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.