The first way Erik invested in education for his employees was by buying them books in addition to taking the whole company on a trip to a conference. At the time, Erik just assumed everyone else would love this because this was how he learned best. And from a company cultural standpoint, it was great; they hung out and ate together a lot. But people came back not having taken much away from an educational point of view.
He realized that’s not the best way to educate his employees. So he asked them what is. Some people said they like to watch videos, others learn best by doing projects, others by hearing it from other people. Everyone had a different learning style.
So he decided to create individual learning plans for each person. That worked well for a while.
But once Kevin and Erik merged, they got away from that and didn’t have a learning plan in place until very recently.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.