One of the things Erik learned early on in his entrepreneurial journey was that he has to sell something people actually want to buy. If you are building a business, it needs to have an offering that is so easy for anyone to grasp that you don’t have to spend a ton of time explaining it. If it takes more than 10 seconds to say what you do, you will probably lose that opportunity. An offering should be super simple.
What can you sell right now? Speed here is super important. Find the minimum thing that you can sell and start selling it very quickly then go find someone that will buy it. That’s how to get into business 101.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.