For a while now, we’ve put our clients on different levels of priority and we’ve recently started discussing whether we should change it.
Right now, we have priority 1, 2, and 3 purely based on revenue. Of course, we take care of every client but the reality is that in order for us to essentially be on retainer for a client and for them to have full access to us, they have to be on a particular level of spending with us.
Our goal is to also move those priorities up because we are outgrowing some of our smaller clients and eventually we might only have priority 1 clients.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.