In the early days of ID Web, the size of Kevin’s team used to matter so that he would be able to stand out as a company instead of as an individual. In episode 248 of Journey to $100 Million, Kevin explains how having a small team is preferred here at Array Digital.
When Kevin ran ID Web, he wanted to let prospects know that his company had way more capabilities than just a one man team. Kevin hoped to show he had a team of experts and wanted to look bigger so that he could land better opportunities.
Fast forward to today, and Kevin prefers the small team we have at Array Digital. It is great to have a team to get the job done, but your goal should not be to have as many people as possible. We are growing rapidly, and will need to continuously hire new team members, but the revenue to employee ratio is our main concern. We do not want to just hire people and then not be able to pay our employees the salary they deserve, give good raises, purchase new equipment, etc.
The more profitable we are, the more opportunities we will have to grow. With the team we have now we must buckle down, all pitch in where help is needed, and work hard. You do not want to just hire people to hire – you want to ensure you are profitable first. A lot of revenue with a small team is way more impressive and rewarding than a lot of revenue with a huge team.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.