Contrary to what you might think, you should not always be creating new content. It takes a lot of time and effort to always create new content. You have to think of a topic, research it, create the content, and edit it. It’s a much better use of time to constantly find ways to repurpose existing content.
This podcast episode is an example of that. Erik is recording it as an audio file, and it will air on the podcast. It will then be written up as a summary of the episode (the one you’re reading). It will also be added to our website and various social media sites as written content. We will find many ways to reuse it.
One platform Erik has been using to reuse content is a website called quora.com. People go on this website to ask questions about all kinds of things. If you have a question, Quora more than likely has an answer.
Erik has been reusing some of our content to answer questions people ask on there about digital marketing. Oftentimes all he has to do is cut and paste some of these written summaries and make minor changes. He then adds a link back to our website for the reader to learn more about the question they asked. This creates a backlink and Google loves backlinks. It helps you move up in online search rankings.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.