Do law firms have marketing departments?

Even though most law-firms have resorted to their in-house staff for their marketing, the endeavors have not been in vain. There are higher flexibility alternatives but the basic framework has done just fine for the most part.

How much do law firms spend on marketing?

According to research that was carried out in 2018, law firms spent about 2% of their revenue on business development and marketing. This totaled to just $19,000 for every $1 million in revenue.

Why does a law firm need marketing?

After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.

MSCO

CASE STUDY

The Challenge

Mechanical Service Company (MSCO) is an HVAC company with a strong reputation for quality work and outstanding service. Their marketing strategy relied heavily on traditional marketing – TV, print, and radio – which helped build MSCO’s brand awareness, but MSCO wanted to find a way to get in front of potential customers when they are primed to make a purchase.

With competitors capturing more and more leads through digital marketing MSCO turned to Array Digital. The team at Array Digital put together a customized digital marketing strategy focused on increasing new leads.

The Result

The addition of digital marketing with Array Digital paid off for Mechanical Service Company. In the first 6 months, MSCO saw an 80% increase in their customer acquisition rate and a 37% increase in sales. Take a look at some more of the achievements that General Manager Jeff Marl attributes to the addition of digital marketing.