MSCO
CASE STUDY
The Challenge
Mechanical Service Company (MSCO) is an HVAC company with a strong reputation for quality work and outstanding service. Their marketing strategy relied heavily on traditional marketing - TV, print, and radio - which helped build MSCO’s brand awareness, but MSCO wanted to find a way to get in front of potential customers when they are primed to make a purchase.
With competitors capturing more and more leads through digital marketing MSCO turned to Array Digital. The team at Array Digital put together a customized digital marketing strategy focused on increasing new leads.
With competitors capturing more and more leads through digital marketing MSCO turned to Array Digital. The team at Array Digital put together a customized digital marketing strategy focused on increasing new leads.
The Result
The addition of digital marketing with Array Digital paid off for Mechanical Service Company. In the first 6 months, MSCO saw an 80% increase in their customer acquisition rate and a 37% increase in sales. Take a look at some more of the achievements that General Manager Jeff Marl attributes to the addition of digital marketing.
Not only have they exceeded every single milestone we established for this period, they have achieved our goals for the upcoming quarter as well.
I feel that our working relationship is much more than we had anticipated because they seem like partners that share and celebrate our successes as we achieve our goals.
