CASE STUDY

The Challenge

Mechanical Service Company (MSCO) is an HVAC company with a strong reputation for quality work and outstanding service. Their marketing strategy relied heavily on traditional marketing – TV, print, and radio – which helped build MSCO’s brand awareness, but MSCO wanted to find a way to get in front of potential customers when they are primed to make a purchase.

With competitors capturing more and more leads through digital marketing MSCO turned to Array Digital. The team at Array Digital put together a customized digital marketing strategy focused on increasing new leads.

The Result

The addition of digital marketing with Array Digital paid off for Mechanical Service Company. In the first 6 months, MSCO saw an 80% increase in their customer acquisition rate and a 37% increase in sales. Take a look at some more of the achievements that General Manager Jeff Marl attributes to the addition of digital marketing.

The Result

The addition of digital marketing with Array Digital paid off for Mechanical Service Company. In the first 6 months, MSCO saw an 80% increase in their customer acquisition rate and a 37% increase in sales. Take a look at some more of the achievements that General Manager Jeff Marl attributes to the addition of digital marketing.

Percentage Increase in 6 Months

  • 45%

Website Pageviews
  • 49%

Unique Website Users
  • 57%

Social Media Reach
  • 33%

Social Media Following
  • 80%

new customer acquisition
  • 37%

Increase in total sales

Percentage Increase in 6 Months

  • 45%

    Website Pageviews

  • 49%

    Unique Website Users

  • 80%

    Customer Acquisition

  • 57%

    Social Media Reach

  • 33%

    Social Media Following

  • 37%

    Increase in total sales

Percentage Increase in 6 Months

+45%
Website Pageviews
+49%
Unique Website Users
+57%
Social Media Reach
+33%
Social Media Following
+80%
Customer Acquisition
+37%
Increase In Total Sales

Highly Targeted

Driving traffic to critical pages

475%
Increase in traffic to “Installations” page
140%
Increase in traffic to “Services” page
95%
Increase in traffic to “Specials” page

660 Independence Parkway, #310
Chesapeake, VA 23320
757-333-3021

660 Independence Parkway, #310
Chesapeake, VA 23320

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC