Once we got our website together and once it was presented to the larger group, everybody loved it. Array Digital got us together. They got us working together as a cohesive group. It was just amazing.
Once we got our website together and once it was presented to the larger group, everybody loved it. Array Digital got us together. They got us working together as a cohesive group. And then once we got our website together. It was just amazing.
Mid-Atlantic Women’s Care is the largest group of OBGYNs in the Hampton Roads area. They formed by merging 11 independent OBGYN groups of over 70 physicians. The biggest challenge they have had to work through with their marketing is to get all the different practices working together as a cohesive group.
Array Digital felt the most important step towards the goal of helping them to dominate Hampton Roads was to create one cohesive website where all the practices and physicians can be found. This was a new experience for the Array Digital team because it meant working with a larger group of decision makers to ensure we were giving them an outcome that each and every practice could be proud of.
From there, we developed a customized online advertising campaign with ads highly targeted to the women in the Hampton Roads area. We also determined that a presence on social media was essential and worked to build a following on both Facebook and Instagram by highlighting individual physicians and practices and providing tips about all things OBGYN-related.
Finally, we knew that with their range of services, women would constantly be searching for resources from credible sources which is why an SEO campaign was that last but certainly not least piece of the puzzle.