The Floor Trader Outlet is a national brand with successful franchise locations spread across the United States. In Virginia Beach and Chesapeake, the brand has become a household name and there is strong brand recognition.
But new competitors have come to town, aiming to cut into The Floor Trader Outlet’s customer base.
The Virginia Beach and Chesapeake Floor Trader Outlets turned to Array Digital to dominate the online sector of their market. They also wanted to draw special attention to one of their key advantages: their mobile showroom.
To accomplish this, we put together a customized online advertising strategy.