Blog
Google Searches, Smartphones, and Mobile Friendly Websites
A mobile-friendly (aka mobile responsive) website is one that works just as well on a mobile phone as on a desktop or laptop. For the past several years, web designers have been making their websites mobile responsive using a combination of technical techniques and frameworks.
If your website wasn’t developed within the past year or two, then it’s likely that it won’t render properly on a mobile phone. Instead, it will render “zoomed out,” meaning that all of the text and images are very small. Visitors to your website will need to zoom in to read by pinching their fingers and then pan left to right to see everything they need to see.
Frankly, that’s a pain. But so what? If your product is great then visitors won’t care, right?
Wrong! With so many competitors online, visitors don’t need to bother with your website; instead, they will simply swipe to the next one.
Do People Search With Phones?
You bet! Just think about your own smartphone use. Even when people are home, if they’re not right in front of their computer, many people whip out their phones or even just ask Siri. Whether by browser or by voice search, smartphones are often the fastest, most convenient options for find answers to questions.
Takeaways
Even if your website has excellent SEO that lands you on the first search results page, it may not help you if your visitors immediately bounce because the site is not mobile-friendly. Once people find you online, make sure they stay with you on your site after they click through from their mobile devices. 3 out of 4 smartphone owners agree – mobile responsive websites are the way to go!
Everything you need to know about hiring a digital marketing agency:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency
-
“Erik and the Array Digital team are top notch in the digital marketing spaces, particularly for SEO. Their understanding of Google, the algorithms, and the work involved to get websites ranking on the first page is unparalleled. Thank you Erik!!”
Andrew Zihmer -
“I had a chance to consult with Kevin Daisey for my law firm’s marketing needs. He is knowledgeable, kind, and helpful. He provided me with a great marketing analysis. He also invited me to their podcast as a guest speaker. Thank you Array Digital!”
Merve Kati -
“Since starting with Array Digital in November 2020, I have more than tripled my intake. I added two attorneys and have added administrative staff to handle all the new business being generated. And, we are in the process of moving into a larger office suite to accommodate the growth.”
Rebecca Melone -
“The legal profession needs more architects and designers…folks who are thinking about the future of the profession and who are assembling a tribe of like minded lawyer leaders. Erik and his team are certainly ‘that’.”
Ben Glass
© Array Digital