A mobile-friendly (aka mobile responsive) website is one that works just as well on a mobile phone as on a desktop or laptop. For the past several years, web designers have been making their websites mobile responsive using a combination of technical techniques and frameworks.
If your website wasn’t developed within the past year or two, then it’s likely that it won’t render properly on a mobile phone. Instead, it will render “zoomed out,” meaning that all of the text and images are very small. Visitors to your website will need to zoom in to read by pinching their fingers and then pan left to right to see everything they need to see.
Frankly, that’s a pain. But so what? If your product is great then visitors won’t care, right?
Wrong! With so many competitors online, visitors don’t need to bother with your website; instead, they will simply swipe to the next one.
You bet! Just think about your own smartphone use. Even when people are home, if they’re not right in front of their computer, many people whip out their phones or even just ask Siri. Whether by browser or by voice search, smartphones are often the fastest, most convenient options for find answers to questions.
Even if your website has excellent SEO that lands you on the first search results page, it may not help you if your visitors immediately bounce because the site is not mobile-friendly. Once people find you online, make sure they stay with you on your site after they click through from their mobile devices. 3 out of 4 smartphone owners agree – mobile responsive websites are the way to go!
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.