When was the last time you took a look at your Google My Business? This is the business listing that has reviews, your phone number, map, and general business information. Most people set this up and forget about it or look at the reviews and that’s it.

Most companies we see don’t even realize they have it or think they don’t have control over it. But you need to embrace and optimize this listing, investing time and energy into it. There are several things you should look at when it comes to your Google My Business:

• Add posts of images and content on a weekly basis
• Respond to reviews both positive and negative
• Make sure all of the business information is accurate
• Add FAQs on the front end (at least 5)