What would you do if you found out one of your competitors was advertising using your brand on Google?
We recently ran into this very issue. We did a search for our company name, Array Digital, and were very surprised to find our picture next to one of our competitor’s ads. This stirred up some conversation within our company about what we should do. Do we address it? Do we go to them and ask them what’s going on?
Erik decided to take to LinkedIn to pose the question: What would you do if you found your competitor advertising over your brand on Google? He then called out the company by name. A couple of people congratulated him because they said it meant they see Array Digital as competition. Either way, Erik is not too pleased. He thinks we should defend the brand at all costs and make sure we are the ones that show up when we search our name.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.