Journey To $100 Million

Podcast

Episode  802

For Naming Your Brand, Get The Team Involved

Episode Notes

More than 4 years ago, Erik and Kevin decided to merge their companies to form Array Digital. Each of their teams was told that they will rebrand and have a new company name.

Erik and Kevin did the brainstorming in isolation and then shared their ideas with the team for feedback. Guess what happened.

About The Hosts


Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.


Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.


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Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2021 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2021 Array Digital LLC