Recently we had the pleasure of unseating a competitor that worked with our prospective client and it all culminated in us writing a letter for the prospect to fire the other vendor. It was a very rewarding feeling.
The way we actually got this client was a bit different than the process usually goes: they were someone on our radar but not someone we were prospecting. Kevin went to meet with them about something completely unrelated and pitched our services a little despite feeling like there wasn’t much we could really do for them and their already well-run online presence.
They did, however, start to uncover some things they could use help with. They saw how passionate we were and the communication we have and became very interested in us.
The prospect wasn’t sure how to let go of the other marketing company without completely cutting ties and ruining that relationship so she asked us to draft an email to do so.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.