Four years ago, Erik and Kevin merged their companies to form Array Digital. They kept their individual company websites running but noticed their teams are identifying themselves as “Erik’s crew’” or “Kevin’s crew” and not as “Array Digital” team members.
To accelerate the merge of the two companies and extinguish the idea of the “old companies”, Erik ordered to shut down the old websites ~ even though they are still getting traffic and leads from them. Turns out rushing the transition is not a good idea. Find out why in this episode.