Four years ago, Erik and Kevin merged their companies to form Array Digital. They kept their individual company websites running but noticed their teams are identifying themselves as “Erik’s crew’” or “Kevin’s crew” and not as “Array Digital” team members.
To accelerate the merge of the two companies and extinguish the idea of the “old companies”, Erik ordered to shut down the old websites ~ even though they are still getting traffic and leads from them. Turns out rushing the transition is not a good idea. Find out why in this episode.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.