The sales funnel is very important to our digital marketing strategy and our goal is to assist you in driving potential customers through the funnel. At the top of the funnel we find social media followers who have some sort of awareness of your brand. Online advertising clicks also fall into the top of your sales funnel as they may have a need for your service but have yet to research the credibility of your brand. Below that are the subscribers to your email newsletter who have enough interest in your brand to sign up and receive your content straight to their inbox. Finally, the key piece of your sales funnel are the visitors to your website. We recommend always moving your potential customers further down the sales funnel. For instance, don’t push people from your website or your email newsletter to one of your social media pages because they are moved further from submitting a form on your website or picking up the phone.