Companies come to us when they need more online leads to take their business to the next level.
We help grow consumer focused businesses (B2C) grow their local market share through search engine optimization (SEO), social media, and targeted online advertising.
The initial step to any content marketing campaign is determining what your target market has an interest in reading about or which questions are commonly being asked. Google has several tools that will suggest keyword phrases and indicate the number of average monthly searches. Typically creating one piece of content a week won’t be overwhelming and will be a sufficient amount to keep your audience engaged.
The content marketing team at Array Digital will assist clients with their content marketing strategy by crafting a minimum of one original piece of content per month. This content is tailored around a specific keyword phrase so that it will eventually appear in Google search results. We find that evergreen content is extremely beneficial because it can be used on social media numerous times by simply varying the subject line and the time of day it’s posted. This increases the potential for a much broader audience to click through to the website and read the article.
SEO services from Array Digital are comprised of identifying questions your customers frequently ask and the problems that your products or services solve. We then perform keyword research techniques to find the most highly searched on keywords with the lowest amount of competition. It is important to not focus your target keywords solely on the name of your products or services, because typically a customer does not know what they need when they are searching for your company.
Upon selecting a keyword for a specific webpage, we will begin the process of creating high quality content that visitors and Google will find engaging. This leads to an increase in website pageviews and a shift towards the first position in Google search results. Not only does SEO services provide an increase in Google ranking and website pageviews, it also incurs the highest conversion rate.
In addition to adding content to the website, Array Digital’s SEO services will ensure that each existing page on your website is clean for Google to crawl. This means that pages will be free of broken links, page speed will be increased, and each page will be optimized for one keyword from the target keyword list.
Our social media marketing team also strives to always keep your digital marketing strategy in mind by driving traffic through the sales funnel to your website. By implementing a digital marketing strategy that will increase social media followers week over week, the likelihood that your social media posts will drive traffic to the content on your website dramatically increases each and every time a post goes out.
Social media marketing success also boils down to ensuring the content that is being produced is engaging and includes high quality subject lines. If a captivating article is added to your website then scheduled on your social media accounts with a dull headline, no one will EVER click from their Facebook news feed or Twitter stream to visit your website. Your social media posts will also NEVER get clicked on if they don’t include a relevant image, so Array Digital implements Facebook Open Graph and Twitter Card tags with every website we manage.
A constant stream of content is almost as important to your social media marketing campaign as the time you spend engaging with influencers and your followers. Array Digital’s social media marketing team implements Hootsuite streams which allow us to track all of the posts that are sent out related to a specific keyword phrase. For instance, we track “Custom Software”, “Mobile Apps”, “WordPress Website”, “Digital Marketing”, and “Array Digital”. This allows us to interact with anyone who is either posting valuable content about our industry, searching for companies who provide digital products, or reaching out to our brand.
One final extremely valuable social media marketing technique is online advertising. When it comes to online advertising on social media our bread and butter is Facebook Ads. Facebook Ads give our clients the extra boost to increase their followers, drive traffic to their website, and generate leads.
We brought Array Digital on as our provider for our digital presence and not only have they exceeded every single milestone we established for this period, they have achieved our goals for the upcoming quarter as well. I was very surprised and impressed that we spent the first couple weeks working side by side with them going on "ride alongs" with our technicians and spending time at our job sites learning how we do what we do.
They constantly bring new ideas, content, and approaches to us by identifying potential problems or opportunities as well as presenting possible solutions or brainstorming with us to find the best approach. I feel that our working relationship is much more than we had anticipated because they seem like partners that share and celebrate our successes as we achieve our goals. As we continue to evolve and develop our digital footprint, I am excited of what the future holds.