Digital Marketing

Companies come to us when they need digital marketing to take their business to the next level. We increase website pageviews, boost Google ranking, and increase brand awareness through search engine optimization (SEO), content marketing, and social media marketing.

Grow your business with our content driven digital marketing plans.

Increase Website Pageviews

Website pageviews are increased through a combination of content marketing, search engine optimization, social media marketing, and online advertising.

Boost Google ranking

Google ranking is boosted with the addition of appealing content to the website and ensuring the optimization of that content is aligned with Google’s complex algorithms.

Grow Brand Awareness

Brand awareness is generated through the creation of high quality content and the consistent engagement on social media websites.

Content Marketing

Content marketing is the most important component of any digital marketing strategy. Without content there is no way to optimize your website for Google search results and there is no way to build brand awareness on social media. Great content marketing will position your company as an industry leader if you are able to answer the questions your visitors are searching for. With a variety of engaging content on your website, visitors will view more pages and stay on the site longer.

The initial step to any content marketing campaign is determining what your target market has an interest in reading about or which questions are commonly being asked. Google has several tools that will suggest keyword phrases and indicate the number of average monthly searches. Typically creating one piece of content a week won’t be overwhelming and will be a sufficient amount to keep your audience engaged.

The content marketing team at Array Digital will assist clients with their content marketing strategy by crafting a minimum of one original piece of content per month. This content is tailored around a specific keyword phrase so that it will eventually appear in Google search results. We find that evergreen content is extremely beneficial because it can be used on social media numerous times by simply varying the subject line and the time of day it’s posted. This increases the potential for a much broader audience to click through to the website and read the article.

Search Engine Optimization (SEO)

SEO involves adding content to your website and ensuring that content is found by potential customers who are using a search engine to find a solution to their problem, an answer to their question, or anything in between. By properly optimizing the content that is on your website you will maximize the number of pageviews and the number of potential sales.

SEO services from Array Digital are comprised of identifying questions your customers frequently ask and the problems that your products or services solve. We then perform keyword research techniques to find the most highly searched on keywords with the lowest amount of competition. It is important to not focus your target keywords solely on the name of your products or services, because typically a customer does not know what they need when they are searching for your company.

Upon selecting a keyword for a specific webpage, we will begin the process of creating high quality content that visitors and Google will find engaging. This leads to an increase in website pageviews and a shift towards the first position in Google search results. Not only does SEO services provide an increase in Google ranking and website pageviews, it also incurs the highest conversion rate.

In addition to adding content to the website, Array Digital’s SEO services will ensure that each existing page on your website is clean for Google to crawl. This means that pages will be free of broken links, page speed will be increased, and each page will be optimized for one keyword from the target keyword list.

Social Media Marketing

The primary focus of social media marketing is to increase brand awareness. The most important metric that our social media marketing team measures is social media followers, which has a direct correlation to the number of potential customers who are aware of your brand.

Our social media marketing team also strives to always keep your digital marketing strategy in mind by driving traffic through the sales funnel to your website. By implementing a digital marketing strategy that will increase social media followers week over week, the likelihood that your social media posts will drive traffic to the content on your website dramatically increases each and every time a post goes out.

Social media marketing success also boils down to ensuring the content that is being produced is engaging and includes high quality subject lines. If a captivating article is added to your website then scheduled on your social media accounts with a dull headline, no one will EVER click from their Facebook news feed or Twitter stream to visit your website. Your social media posts will also NEVER get clicked on if they don’t include a relevant image, so Array Digital implements Facebook Open Graph and Twitter Card tags with every website we manage.

A constant stream of content is almost as important to your social media marketing campaign as the time you spend engaging with influencers and your followers. Array Digital’s social media marketing team implements Hootsuite streams which allow us to track all of the posts that are sent out related to a specific keyword phrase. For instance, we track “Custom Software”, “Mobile Apps”, “WordPress Website”, “Digital Marketing”, and “Array Digital”. This allows us to interact with anyone who is either posting valuable content about our industry, searching for companies who provide digital products, or reaching out to our brand.

One final extremely valuable social media marketing technique is online advertising. When it comes to online advertising on social media our bread and butter is Facebook Ads. Facebook Ads give our clients the extra boost to increase their followers, drive traffic to their website, and generate leads.

Continue Your Research

As part of your research, you may want to take a look at some of these great resources:
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These guys always go the extra mile and have a great range of services they provide. Their SEO and SEM abilities are second to none. (...) You can really tell that each of them really love what they do and it's not just a job for them. They come in each day and look forward to being there and genuinely care about the end result.
                   
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