Kevin recently read a book called “Creating a Story Brand” and he thought it was a pretty good read. He then started doing research on taglines and brand statements. He concluded that the brand positioning statement sets the tone for a brand and everything stems from that.
A brand positioning statement is made up of four parts:
After analyzing our target audience and goals, Kevin came to the conclusion that Array Digital’s could be broken down into the following:
He went through some exercises and came up with our new brand positioning statement. After trimming down the sentence he came up with the following:
“Bold marketing for aggressive growth.”
This is our new tagline and we’re starting to use it everywhere.
If you haven’t come up with a brand positioning statement for your company you should give it some thought. Look up what a brand positioning statement is and start thinking about how you stand out from the competition.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.