Ever since the early days of going into business, Erik had a feeling that he would do better if he niched into a particular industry. But he never knew what industry was best and that uncertainty rolled into Array Digital. Both Kevin and Erik knew niching was probably a good idea but didn’t know how to go about it.
Then about a year ago, they joined a mastermind and everyone in the group niches and profess it all the time. The people in the group that are the most successful are the ones with the tightest niche.
Over the past several months, our company started niching and even started Rival Digital that took that to the extreme.
But there have been plenty of times where we lost out on business because the prospect went with a marketing company that focused on their niche.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.