We have had this podcast for two years, but it took us a long time to figure out we could re-use the content from it in a variety of ways. For instance, we realized we could start recording ourselves on video while we record the audio since we stand in front of a microphone when we talk. It then took us a while longer to realize we could chop up that video to create a bunch of micro-content in the form of still shots and short video clips with captions. Most recently we realized we weren’t using the full video anywhere so we just started uploading those to Youtube.
If you’re putting out content it’s just smart to use and re-use your content in a variety of ways. When you do that it’s important to customize your content for the platforms you’ll use it on. Examples are creating short intro and/or outro videos and audio to give a more polished look. But you shouldn’t let an unfinished product stop you from putting it out there for others. It’s more important to start and polish as you go along.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.