Custom Software Development

We develop custom software applications for businesses that solve unique problems.

The 80% Problem

All business need software to run their sales, customer service, and operations. Young businesses often start with a Commercial Off The Shelf (COTS) application which satisfies most of their needs. Over time, the business may discover that their COTS product is only an 80% fit for the company and they learn to deal with the remaining 20% of the product that doesn’t quite fit with the way the company actually works. In the worst case, that 20% actually conflicts with the way the company wants to work.

But change is hard, and an 80% solution is often perceived as an easier option than finding a new software that’s a better fit, so companies limp along with their existing products as long as practicable. Search as they may, other COTS solutions tend to also be 80% solutions.

Why Design a Custom Application?

As an organization matures, it typically feels the constraints of the one-size-fits-all COTS product on its operations. Unfortunately, the COTS product and its built-in processes require that you change the way you conduct business to conform with the workflows, roles, and rules that the COTS vendor has codified into its software for its hundreds or thousands of other customers. They won’t make special provisions for just one company, which means that your business may not be able to reach its full revenue potential staying a COTS product.

Companies seeking a competitive advantage realize that COTS products can limit their growth and efficiency. Custom business applications will allow you to break out of the mold constraining you, and open a whole new world of possibilities. You can get exactly what you want, designed and built to be exactly the way you need it.

That’s the power of custom software.

Once your custom business application is built, you won’t pay any licensing fees per user. You own it - use it for all of your locations, staff, and clients, and scale without paying additional licensing fees.

Hosted in the Cloud.
Delivered by the Internet

All of our Internet applications are web-enabled by default. A single Internet application has the ability to connect many different types of stakeholders; your internal staff, prospective clients, clients, vendors, and the general public. And unlike mobile-only or desktop-only applications, Internet applications run in the browsers of desktops, laptops, and phones.

There are no 3rd-party approval process required by systems like the Apple or Google App Stores before going live. Your Internet application will go live when it, and you, are ready!

With cloud-based servers and services, as well as bandwidth which is rapidly becoming ubiquitous and a commodity, the sky’s the limit for how a web application can scale.

Responsive Web Design

All of our Internet applications, by default, use a technique called Responsive Web Design (RWD). With RWD, the web page is smart enough to know what platform it’s running on and will adjust for the constraints small sizes, such as a phone, or expand to larger spaces, such as a desktop browser. There is no need to create multiple versions of the same website or web page for different devices; a single web page, at a single web address, is all you need.

Bespoke Software Specifically for You

Need the software to do X, Y, and Z? No problem. We can do that. Need it to do A, B, C? We can do that too. When it comes to custom software, we can do anything you need. The only constraint to custom software is time and budget.

Through our Roadmapping process, we’ll help you figure out the options that best fits your time and budget constraints.
Software Development

Powered by APIs

Our custom web applications are powered by Application Programming Interfaces (APIs) that we create for your project. That’s important because an API can feed both Internet and mobile applications.

Most of our clients want to start with either an Internet application or a mobile application, but not both at the same time. By creating APIs for either platform - web or mobile - we can support both in the future and not have to rebuild an entire application or API from scratch when you decide to expand. This approach creates time and budget efficiencies for you so you can outpace your competitors to market!

Single Deployments

Gone are the days of rolling a desktop application out one computer at a time. With Internet enabled custom business applications, we deploy to a single cloud server and all of your users, all over the globe, will benefit from the most recent changes to the software immediately.

Whether they’re accessing the custom business application on their desktop, laptop, tablet, or mobile phone, all users benefit from the update at once. One deployment fits all!

Custom Software Development

Offline Capabilities

Using special HTML5 capabilities, we can add offline capabilities to your web applications. Instead of building both a mobile responsive web application and a native mobile app, we can instead build just one mobile-responsive website with offline capabilities.

That means that field personnel who may not always have access to an Internet signal can activate an offline mode in the web application, download the data they need before they go lose Internet signal, update data while they’re offline, and re-sync when they get back on the grid. And they can do all that from a browser on their phone or tablet.

Technologies that we support


  • Node.js is a JavaScript platform used to create fast and scalable server applications. Since JavaScript is used on the server, we use the same basic technology (JavaScript) on the server as we do in the web browser. Node.js is also a non-blocking asynchronous framework which means it doesn’t wait for a line of code to finish execution before moving onto the next line. This makes it much faster than traditional server frameworks.

  • AngularJS, created and supported by Google, is a framework for building highly interactive web and mobile applications. In the past, all user interactions occurred by the web page “posting back” to the server, the logic ran on the server, and an updated web page was returned. With AngularJS this work is done right in the browser, eliminating the jarring effect of posting back and providing users with instantaneous interactions.

  • MongoDB is a NoSql database that addresses the shortcomings of the thirty year old relational database and the demands of modern applications development. With significant adoption among the Fortune 500 and Global 500, this open source database allows for very quick development of the database that stores applications’ data.

  • Microsoft SQL Server is a relational database management system developed by Microsoft. As a database, it is a software product whose primary function is to store and retrieve data as requested by other software applications.

  • The ASP.NET MVC Framework is an open source web application framework that implements the model–view–controller (MVC) pattern.

  • C# (pronounced “see sharp”) is a multi-paradigm programming language encompassing strong typing, imperative, declarative, functional, procedural, generic, object-oriented, and component-oriented programming disciplines. It is part of the Microsoft .NET framework

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