If you have a 10-year vision or even a 5-year plan in mind for your business, then you’re not going to get there if you don’t have a 1-year plan. This is something you can see yourself obtaining on a short-term scale that supports your 5- and 10-year plans.
A 1-year plan is something you have a lot more control over. We have 3 goals for the company on a 1-year scale and, of course, many of our team members have personal goals as well.
If you’re not sure about creating a 1-year plan, go to your team. Talk about where you see the company going and get their feedback to ensure it’s aligned with what you’re thinking.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.