We are Erik and Kevin, the founders of Array Digital.
Array Digital is an award winning digital marketing agency that provides highly targeted online marketing and advertising for regional brands in Hampton Roads.
But our founding began years earlier in two different corners of Hampton Roads.
If so, it’s OK. A lot of our clients used to feel that way.
Things that used to work - the Yellow Pages, newspapers, radio, TV, and billboards - just aren’t as relevant in today’s society like they used to be during their heyday.
If you haven’t changed your marketing approach in a while then it’ll be hard to get in front of people where they spend their time the most.
So where are people spending their time? Where’s their attention these days?
It probably comes as no surprise that people are spending a lot of time online. But don’t just take our word for it. Let the data speak for itself...
Consumers have shifted to digital media. That’s where they spend their time and where their attention is. If you’re marketing anywhere else then you’re advertising to a shrinking and aging market.
Get in front of your ideal customers by being relevant where they spend their time - online. Invest in digital marketing and get in front of your ideal customers.
Online marketing, also known as digital marketing, relies on rapidly changing technology.
Every time technology changes, online marketing and advertising changes with it. New features are added, outdated features are removed, and other features are rewarded or penalized by platforms such as Google, Facebook, and Instagram.
It’s a full time job keeping up with all these changes. That is our full time job!
While our competitors “also do digital”, that’s all we do. We don’t just dabble in it, or use it as an upsell to offset the financial burden of our aging infrastructure (ex: printing presses, broadcast TV, and radio towers).
Literally every single day a significant news story breaks about changes in social media, search, and marketing technology. It takes a lot of energy and focus to be on top of all these changes. But we love it. This is all we do.
We love digital marketing so much, we volunteer to teach other marketers how to be better at what they do.
Unless you’re heavily invested in keeping on top of digital marketing - as in spending one to two hours a day reading the latest industry journals - it can be hard to feel proficient at what you’re doing online. We found that our clients were either doing digital marketing halfway or they weren’t doing it at all, usually resulting in wasted time and money.
We hate seeing anyone waste their money just as much as we hate wasting money.
Our advertising follows the exact same techniques we’ll use for your entire business. If it’s not good enough for us then it’s not good enough for you. We test everything on ourselves first, so you will know your dollars are spent wisely because, otherwise, we’d be wasting our own money too.
After tailoring a custom strategy to your industry and business, we’ll implement that strategy one step at a time. You will always know exactly where your money is going. You won’t be hit with surprise bills because we’ll determine an all-inclusive, fixed monthly budget for you. That budget won’t change unless we agree on a change in services. Simple, consistent pricing.
Imagine if you could stop worrying about where that next sale is going to come from. We will deploy your marketing and advertising budget in the best and most sensible way for your industry, leveraging our advanced know-how of the digital marketing industry to maximize the number of leads you get and to get the phone ringing again.
When you win, we win.
Our goal is to get you more business, for you to see a return on your investment, for your customers to be happy and spend more, and for you, in turn, to increase your marketing budget with us.
We won’t beat around the bush...we want to help you improve your business so you can spend more with us...to make even more.
Does that sound like something you want too?
You’ll never be left in the dark about what we’re doing. Our team will be in constant communication on a regular basis. But worst case scenario, you will hear from us every two weeks. That’s how frequently we provide a detailed data analysis of your marketing engagements, review performance, and report on key performance metrics.
Forget about screenshots cluttered with tons of data you don’t understand. We’ll walk you through the entire report with a personalized video report from our team. The video report will explain the good, the bad, and the ugly. There shouldn’t be much in the way of bad and ugly, but when there is we will address it directly. If there are numbers we don’t like, we’ll tell you what we’ve already done, or will do, about it. You will never be left in the dark.
Compare that to what some of our “we do digital too” competitors do. At best, they may send you a standardized report once a month. Some may provide you with a real time dashboard, which sounds great until you realize it’s on you to remember to log into their site and try to decipher what all those numbers mean. Others, unfortunately, only report progress once a year! Can you imagine being in the dark for an entire year before you find out how they really performed for you?
We’re looking for clients that are serious about partnering with us to get their business growing. Sometimes potential clients come to us and they’re looking for a vendor - someone they can give orders and keep at an arm's length distance from them.
That’s not us. We want deep, long-lasting relationships with our clients. That’s why we no longer do project work. Project work is best for vendors that you’ll use when you need them. We know plenty of them and can refer you to a vendor if you’d like.
In a nutshell, we’re easy to work with.
We are not going to make you fill out trouble tickets. Who wants to mess with that?
Instead, you’ll be able to call us whenever you want, about whatever marketing question you may have. We will be in touch a lot, and we pride ourselves on being extremely responsive. We’re open-minded, flexible, and cooperative.
You’ll never have a single question go unanswered.
We’ll take into account your ideas for the strategy. We may not agree with your strategy entirely, but we’ll be honest and point out what may work better. In the end we’ll agree on the best way forward. That’s what partners do - day in and day out.
You’ll find our approach to marketing and advertising like a breath of fresh air. We bring the obvious to the forefront and opt for simplicity and effectiveness over complexity and cleverness. If it doesn’t sell, then it doesn’t matter how clever it is.
We’re excited and full of energy to deploy to your company. To help you grow and achieve your dreams.
If this is how you think too, if you want to grow and dominate your competitors, we’re likely going to be a fit for you.
Give us a call...let’s see where it goes.