CoCreate Philosophy
The Genesis of Our Philosophy
Our CoCreate philosophy arose from a recurring theme we heard from attorneys: neglect by their current marketing agencies. Lawyers often felt sidelined and unclear about who to contact with questions or what services they were actually receiving for their fees.
“I had no feedback.”
“Our marketing wasn’t all working together. It was difficult to tell what was working, what was not working.”
Agencies are doing a disservice to clients by operating under secrecy. At Array Digital, we believe in a partnership that is aggressively transparent and proactive. Our clients are equipped with direct contacts to our President and dedicated strategists who are deeply invested in their success.
We don’t just deliver services; we involve you in every decision, ensuring that your marketing strategy is crafted with clarity and collaboration. Finally experience a partnership that genuinely values your growth.
Premier Services From Award-Winning Strategists
Ditch Unclear Contracts and Unresponsive Strategists
At Array Digital, we are more than just a vendor—we are your business partner. We will develop a tailored growth strategy that aligns perfectly with your needs and budget and are dedicated to your firm’s continuous development through strategic coaching and execution.
Our clients value our deep engagement and deeply trust us. We stand against the practices of big-box agencies that prioritize profits over the people they should serve. We nurture sustainable growth by building lasting relationships with our clients, making your success the core of our business.
Tired of vague contracts and elusive salespeople? Schedule a free assessment with Array Digital today. Meet with one of our strategists for a website evaluation and actionable insights. Your firm’s growth is our mission.
Our President Redefines Legal Marketing Operations
Under Gary Honold’s leadership, Array Digital champions transparency and accountability. Frustrated by the dubious practices at other legal marketing firms, Gary is committed to empowering attorneys with knowledge and ensuring that our strategists deliver on their promises.
Gary doesn’t just offer support; he gives his personal cell phone number to every client, inviting them to reach out anytime—day, night, or weekend. This level of access is virtually unprecedented in our industry, but Gary believes in championing constant communication to truly understand and meet our clients’ ambitions. This requires our team to uphold a rare degree of availability not found at other agencies.
At Array Digital, you’re guaranteed an all-American strategy team—no offshore support, no vague contracts, just crystal-clear communication with dedicated experts. Each client is paired with a specialized team that remains consistent throughout our partnership:
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Client Advocate
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Search Expert
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Content Strategist
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Ads Strategist
This devoted team ensures you always have a direct line to experts who are familiar with your firm’s goals and ongoing campaigns. Our recommendations are both timely and customized precisely for your law firm’s needs.
Under Gary’s leadership, we strive to be the antithesis of the all-too-common, opaque agencies that outsource crucial client interactions. Array Digital stands out as an extraordinary partner in strategy and business, committed to the long-term success of every law firm with which we work. Choose an agency that’s as dedicated to your success as you are.
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Frequently Asked Questions
Find answers to common questions about our ‘CoCreate’ services.
Our CoCreate philosophy is unique to Array Digital. It is our collaborative model where we work closely with our clients to achieve their marketing goals. We directly involve our clients in their marketing campaigns to ensure that our actions align with their goals. This philosophy is shared among all of our services.
At the core of our philosophy is the removal of purely transactional marketing. Historically, a lawyer would pay for services, meet with an account manager every few months, walk through what was done on the account, and hear nothing more.
Through our collaborative model, you will have dedicated strategists working on your account who directly communicate with you. These strategists will meet with your regularly for strategy ideation and support. If you have questions, you know exactly who to call for support.
No. At Array Digital, we know that exceptional legal marketing can’t happen in a vacuum. That’s why we value and leverage the deep expertise of our clients in every campaign we craft. From conducting in-depth client interviews before drafting content to engaging you in design ideation sessions for website creation, your professional insight helps guide our strategy.
By involving our clients as subject matter experts, we save time and money by doing things correctly upfront. We pass those cost savings on to our clients by providing affordable marketing packages to meet all budgets.
While results may vary depending on your specific goals and legal niche, our CoCreate philosophy has helped numerous clients achieve significant improvements in their online presence, lead generation, and overall marketing performance. When lawyers are able to take control of their online presence with guidance from dedicated marketing experts, they find that growth is more predictable and sustainable. Our clients consistently rave about our team’s level of urgency and reciprocity.
Simply contact us for a free assessment. We help various types of lawyers, including personal injury, family, criminal, immigration, and more. We’re confident that we can help you, too.
If you’re tired of your current agency providing vague responses about the details of your campaign or contract, you’re not alone. Switch to an agency that deeply values transparency and communication for all law firms regardless of size or budget.
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