When it comes to your team members or employees, you’re either coaching up or coaching out. You bring on new employees and give them all the opportunities and training that you can. Then you look for opportunities where you can coach.
They’re doing all the activities but then they’re falling or not quite converting. That’s a coaching opportunity. Clearly they’re doing some parts right if they’re getting people in the door. Now you look for what areas you can help them to improve in. That is coaching up.
Coaching out is when that employee is not doing what you’re expecting. You take a look at what they are or are not doing and attack issues there. Once you’ve seen that they’re not going to do the activities or put in a certain amount of effort, there is some point where you have to throw in the towel.
If you can coach up, you want to do whatever you can to help them become a great employee. But if they’re not in it, they’re not the right person for your team.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.