Social Media Marketing for Business

Social Media Marketing for Business

If you’ve ever managed multiple social media business accounts, then you have an idea of how quickly the workload adds up. Can you imagine how much easier it would be if you had a little advice on the best social media practices to lighten the workload? Managing a social media account can be stressful: from just running a social media ad that...

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How and Why You Should Be Using Ephemeral Content

How and Why You Should Be Using Ephemeral Content

It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still used Hi5 and Myspace to gain recognition. Times sure have changed. Today we enjoy a wide variety of social media options such as Instagram, Facebook, LinkedIn, and YouTube that have similar features but, at...

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How Your Business Can Use Live Streaming

How Your Business Can Use Live Streaming

How Your Business Can Use Live Streaming Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on demand), which is what we have known for almost ten years thanks to YouTube and its huge success and live streaming (live), an up and coming trend that is getting more...

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The Rise of TikTok and How YOU Can Use It

The Rise of TikTok and How YOU Can Use It

Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for your company and your clients. One versatile application that is rapidly making its way to the top as the best social media app is TikTok.  “What is TikTok?” you may ask. TikTok is a versatile video-sharing application,...

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The Ultimate Guide to Using Pinterest for Your Business

The Ultimate Guide to Using Pinterest for Your Business

Aside from fueling wanderlust and a desire to bake gourmet food that might not turn out exactly like the picture, Pinterest has some real value for businesses. So if you’re not focusing more of an effort on it, maybe these stats will convince you otherwise. With over 250 million users worldwide, it may not be the social media mammoth that Facebook...

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9 Ways to Use Instagram in Your Social Media Strategy

9 Ways to Use Instagram in Your Social Media Strategy

As of July 2018, Instagram recorded that the platform has over 1 billion active users. Can you imagine how many potential customers or possible leads that you could create if you really took full advantage of the app? Over 25 million businesses are already utilizing Instagram to drive traffic to their website and convert customers, so if you are...

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How to Increase LinkedIn Engagement

How to Increase LinkedIn Engagement

LinkedIn is a great tool for reaching and interacting with businesses from around the globe. With over half a billion professionals on LinkedIn, it’s by no surprise LinkedIn is the top-rated social network for lead generation. But there’s a catch – it’s only as effective as your content strategy. If you want to leverage LinkedIn’s...

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How to Use Social Media to Grow Your Business

How to Use Social Media to Grow Your Business

Thinking about diving into social media but don’t quite know where to start? We’re here to be your guide! We will walk you through how to create a successful social media strategy to grow and engage your following. Strap in! We’re going to show you what you need to know to build your brand on social media. Why Should I Even Care About Social Media? If...

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Best Social Media Platforms For Business

Best Social Media Platforms For Business

Whether you run a Business-to-Business (B2B) or Business-to-Consumer (B2C) company, your business should use social media to gain brand awareness and generate leads. Not all social media platforms should be used the same way though, like the fact that there are unique ideal posting times for each platform. All present a specific value if used correctly. .embed-container...

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Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC