Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for your company and your clients. One versatile application that is rapidly making its way to the top as the best social media app is TikTok.  “What is TikTok?” you may ask. TikTok is a versatile video-sharing application,...

Aside from fueling wanderlust and a desire to bake gourmet food that might not turn out exactly like the picture, Pinterest has some real value for businesses. So if you’re not focusing more of an effort on it, maybe these stats will convince you otherwise. With over 250 million users worldwide, it may not be the social media mammoth that Facebook...

As of July 2018, Instagram recorded that the platform has over 1 billion active users. Can you imagine how many potential customers or possible leads that you could create if you really took full advantage of the app? Over 25 million businesses are already utilizing Instagram to drive traffic to their website and convert customers, so if you are...

LinkedIn is a great tool for reaching and interacting with businesses from around the globe. With over half a billion professionals on LinkedIn, it’s by no surprise LinkedIn is the top-rated social network for lead generation. But there’s a catch – it’s only as effective as your content strategy. If you want to leverage LinkedIn’s...

Thinking about diving into social media but don’t quite know where to start? We’re here to be your guide! We will walk you through how to create a successful social media strategy to grow and engage your following. Strap in! We’re going to show you what you need to know to build your brand on social media. Why Should I Even Care About Social Media? If...

Whether you run a Business-to-Business (B2B) or Business-to-Consumer (B2C) company, your business should use social media to gain brand awareness and generate leads. Not all social media platforms should be used the same way though, like the fact that there are unique ideal posting times for each platform. All present a specific value if used correctly. The...

Social Media Mistakes Your Business Can Prevent Social media seems like a simple task, but the reality is that it is difficult to stay on top of the most strategic practices for social media. You don’t need to be an expert to understand the basics, yet I continue to see businesses make preventable mistakes on social media.