Tidewater Physicians for Women Case Study

Tidewater Physicians for Women is an OB-GYN office in Virginia Beach, Virginia, providing comprehensive medical care to women of all ages. The team consists of physicians, nurse practitioners, and counselors who work closely with patients for numerous needs. This medical practice has successfully growth client intake through collaboration with Array Digital.

Client challenges

When Tidewater Physicians for Women approached Array Digital, they had limited online brand awareness. Though they have invested in a pay-per-click (PPC) campaign for several years, they saw minimal improvement in website traffic or the number of patients they booked.

Solution

Array Digital worked closely with the company to develop a comprehensive campaign to help them grow their practice.

How did we educate the client?

Our initial step in working with Tidewater Physicians for Women was to provide education on how SEO marketing can drive traffic to their website and increase their clientele. We discussed the numerous methods available to achieve this. We then presented a complete analysis of their existing website and past ad campaigns to shed light on where they were now.

From there, our team taught Tidewater Physicians for Women about blog content, how to utilize it, and how it could help grow their keyword-focused SEO needs while also helping them brand their practice online. The content could entertain and inform their target audience, ultimately driving traffic to their website.

At Array Digital, we pride ourselves in working closely with our clients, not just to tell them what to do but to explain how to do it, why it works, and their next step.

What was our strategy?

Array Digital presented the services we offer and then created a personalized recommendation of which components of those services would benefit Tidewater Physicians for Women the most based on our experience in the industry. We developed a clear campaign plan within the organization’s budget.

For the company’s website, we encouraged them to move to our website support and hosting solutions to help alleviate their internal issues with their existing website. A redesigned, improved, and better functioning website could help to remediate these concerns immediately. In addition, we wanted their site to look professional and showcase the work they do.

We also recommended investing in backlinking services, content optimization, and consistent content posting to target high-conversion keywords specifically.

Array Digital recommended implementing a posting schedule for social media to boost consistency and focus on more relevant topics to bring more of their target audience into their social media marketing efforts.

We also offered to handle their PPC ad campaigns.

Tidewater Physicians for Women initially signed up with Array Digital in 2019 for technical SEO services and ad campaign management. They saw such significant success from that initial investment with our company that they wanted more of our services. This led to their investment in more comprehensive SEO services to drive further success and growth.

The organization receives a suite of SEO services from Array Digital, including:

• Content marketing
• Social media marketing
• PPC advertising
• Technical SEO services

The results

After signing up for Array Digital’s services, Tidewater Physicians for Women has seen phenomenal growth in its online presence.

The data shows how much growth the company has experienced in just one year. Here is insight from Q1 2023 compared to Q1 2022. This is a 1000 percent improvement in organic traffic for both new and returning users.

Over the last year, Tidewater Physicians for Women has gained over 23,000 new keywords for its website and over 900 keywords that rank in the top three Google organic search results! That’s exceptional.

Some of the practice’s best keywords include:

• Spotting before period
• Postpartum night sweats
• Nausea during period
• Ovulation bleeding
• Spotting after ovulation

The site averaged over 3,000 visitors every month who arrive through a search for “Tidewater Physicians for Women,” indicating a growing brand awareness with their target audience. This reflects the increase in visitors to their location since they began working with Array Digital.

Our results prove our skill and dedication to our clients

Do you want to see your business take off like Tidewater Physicians for Women? Contact Array Digital now to learn how we can take your online presence to the next level. Call 757-333-3021 or fill out our contact form today to learn how we can transform your business’ online success.