ROC SOLID

CASE STUDY

The Roc Solid Foundation has a unique and powerful approach to improving the lives of children fighting cancer. While doctors and nurses tend to their physical health, the Roc Solid Foundation provides a different kind of medicine to the hearts of children and their families. They administer generous doses of fun to these families who need it most.

The Power of Design for Roc Solid

Roc Solid website needed to be more than a pretty face. A critical part of sustaining their incredible work, it serves 3 vital functions:

Attract volunteers to carry out their projects
Encourage donations to sustain their organization
Create a positive and memorable brand

The key to accomplishing these goals is to design a website that creates a brand narrative that visitors can experience. The Array Digital team knew that each interaction viewers had with the Roc Solid’s website needed to build appreciation and admiration for their work. The better their impression of Roc Solid’s work, the more likely they would be to volunteer, donate, or advocate among their own personal networks.

The Power of Design for Roc Solid

Roc Solid's website needed to be more than a pretty face. A critical part of sustaining their incredible work, it serves 3 vital functions:

Attract volunteers to carry out their projects
Encourage donations to sustain their organization
Create a positive and memorable brand

The key to accomplishing these goals is to design a website that creates a brand narrative that visitors can experience. The Array Digital team knew that each interaction viewers had with the Roc Solid website needed to build appreciation and admiration for their work. The better their impression of Roc Solid’s work, the more likely they would be to volunteer, donate, or advocate among their own personal networks.

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The Final Product

Our team got to work combining compelling visuals and clear functionality. The result was a website that is easy to navigate, filled with videos and images showcasing Roc Solid’s work and volunteers.

The website was also recognized by the Webby Awards for its excellent design and functionality among charitable organizations. The Roc Solid Foundation’s website was recognized among the top 18% of 13,000 submissions from all 50 states and 70 countries.

Just wanted to send a huge THANK YOU for everything you’ve done to make the new Roc Solid website happen. We absolutely love it, are extremely proud of it and can’t wait to share it with the world.
You all have been amazing to work with - extremely responsive, accommodating and fast - I don’t think I’ve ever launched a website on such a quick turnaround!
Thank you again for everything. You guys are awesome!
Ashley Martin - Roc Solid Foundation

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