The Power of Design for Roc Solid

Roc Solid website needed to be more than a pretty face. A critical part of sustaining their incredible work, it serves 3 vital functions:

• Attract volunteers to carry out their projects
• Encourage donations to sustain their organization
• Create a positive and memorable brand

The key to accomplishing these goals is to design a website that creates a brand narrative that visitors can experience. The Array Digital team knew that each interaction viewers had with the Roc Solid’s website needed to build appreciation and admiration for their work. The better their impression of Roc Solid’s work, the more likely they would be to volunteer, donate, or advocate among their own personal networks.