Floor Trader

CASE STUDY

The Challenges

The Floor Trader Outlet is a national brand with successful franchise locations spread across the United States. In Virginia Beach and Chesapeake, few names are as well known in the home renovation market as The Floor Trader Outlet. But new competitors came to town, aiming to cut into The Floor Trader Outlet’s customer base.

The Virginia Beach and Chesapeake Floor Trader Outlets turned to Array Digital to dominate the online sector of their market. They also wanted to draw special attention to one of their key advantages: their mobile showroom.

To accomplish this, we put together a customized online advertising strategy.

The Result

Array Digital was brought on board to implement a combination of online advertising techniques primarily through Facebook and Google to increase in-store purchases as well as highlight The Floor Trader’s mobile showroom.
The Results
Array Digital was brought on board to implement a combination of online advertising techniques primarily through Facebook and Google to increase in-store purchases as well as highlight The Floor Trader’s mobile showroom.
We didn’t just want someone who would grow our business. We wanted a partner that would give us the edge we needed to dominate our market.
BEN REYNOLDS • GENERAL MANAGER

Highly Targeted Traffic

To The Mobile Showroom Landing Page

1682%
Increase in Pageviews
41%
Increase in Average Time on Page


Percentage Increase in 10 Weeks

166%
Increase in New Users
398%
Increase in Website Sessions
207%
Increase in Website Pageviews
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© 2018 Array Digital LLC
© 2018 Array Digital LLC